Your team should know exactly how your business handles review requests. The goal is not legal complexity. It is consistency and professionalism.
What the policy should include
- Who is responsible for asking
- When the ask should happen
- Which tools to use
- What language to avoid
What to avoid
Do not offer incentives for positive reviews. Do not pressure unhappy customers. Do not let staff improvise long or awkward review pitches.
Good policy design: one page, plain language, easy enough that every frontline employee can follow it.