Google Review QR Codes: The Complete Setup and Placement Guide

For businesses that serve customers in person, a QR code linked to your Google review form is one of the most effective tools available. It eliminates the friction of searching, navigating, and finding your profile — a customer simply scans and is on the review form in seconds.

What your QR code should link to

Link directly to your Google review write form, not to your general Google Business Profile page. The direct form link opens with the star-rating interface ready to go. Linking to your profile requires the customer to find and click the "Write a review" button — an extra step that meaningfully reduces conversions.

Where to place your QR code

• At the register or checkout: The moment a customer is paying is a high-satisfaction moment. A small card or counter display with a QR code and a single sentence ask converts well.
• On receipts: Adds a second touchpoint for customers who did not scan in the moment.
• At the table: For restaurants, a card at each table works better than a single display because every customer can see it without looking around.
• On your vehicle: For service businesses that visit customers, a decal or card left behind with the QR code reaches customers right after the work is done.
• In follow-up materials: A thank-you card mailed with a purchase can include a QR code for customers who prefer to leave their review at home.

What the display should say

Keep the copy minimal and direct. Something like: "Enjoyed your experience? Scan to leave us a Google review — it takes 60 seconds and helps us more than you know." The explanation of why it matters (helps us) increases scan rates.

Track your QR scans

Use a QR code that goes through a tracked redirect rather than directly to Google. That way you can see how many scans you are getting from each placement location — which helps you know what is working and where to add more displays.