If your goal is stronger local rankings, reviews should be part of a repeatable operational checklist instead of a sporadic campaign.
Core checklist items
- Claim and verify your profile
- Request reviews every week
- Respond to every new review
- Keep hours and business details updated
- Track review velocity month over month
Recency matters
A steady stream of recent reviews is more credible than a burst of old ones. Build a process that keeps them coming in consistently.